In today's hyper-measured economy, corporations have access to overwhelming amounts of data, but rarely do they have the tools and practical capability to informationalize and commercialize it. We believe that the successful companies of the future will utilize information technology to quantify, visualize, and forecast the critical aspects of their business.
Especially in increasingly competitive emerging markets, data-driven, evidence based analysis has become a major differentiator. Those companies able to leverage available data points to understand prospective customers, monitor performance, and identify opportunities have a significant advantage over those continuing with business as usual. Analytics in an emerging markets context requires innovative approaches to gain actionable insights, in a context where perfect information simply cannot be relied upon.
HIP Consult develops sophisticated analytical tools that help executives harness the power of data and channel the insights drawn from this analysis into profitable strategic initiatives.