HIP Consult recently partnered with CSquared, a market leader in open-access wholesale broadband enabling infrastructure in Africa, to develop and launch an interactive network map for its fiber assets in Uganda, Ghana and Liberia, leveraging InfraNav, HIP Consult’s data visualization and analytics platform for ICT infrastructure.
The customized InfraNav plug-in called Network Marketer serves as a geolocation translator for CSquared’s network infrastructure, allowing its website visitors to search and view coverage at specific locations, as well as express interest in coverage where networks do not yet exist. The tool enables users to directly contact CSquared optimizing customer engagement, and improving speed to delivery. It also doubles as an effective tool for fostering client retention, by facilitating an alternative digital customer communication channel.
CSquared’s implementation of InfraNav Network Marketer is a further indication of its investment in improving visibility to it’s network coverage, as well as, its dedication to bolster and support the growth of partner service providers and end-users across the African continent.
Lanre Kolade, CEO of CSquared stated that “in the wake of the Coronavirus pandemic having a good broadband connection has become very vital and an essential lifeline. We anticipate that with the InfraNav Network Marketer, we will be able to bring more interactivity with our network footprint and increase speed of delivering services to end users.”
Judah J. Levine, CEO of HIP Consult, observed that “at a time when connectivity is more important than ever, operators must innovate in order to digitize client communication avenues, and to maximize network utilization and monetization; tools like InfraNav Network Marketer invite prospective customers to visually engage a network and understand its relevance to their locational requirements, which can facilitate transparency and trigger sales.”
In the midst of COVID-19, prospective and existing customers are reticent to seek out person-to-person interactions, so the ability to directly and visually search for connectivity simplifies the marketing and monetization of networks. Additionally, when customers query addresses not currently, or yet to be covered, the aggregated requests serve to inform future network planning and expansion efforts.
Commenting on the addition of Network Marketer to CSquared’s market engagement strategy, the company’s CEO, Lanre Kolade, noted that “the collaboration with HIP Consult InfraNav is a part of CSquared’s commitment to bring broadband to where it is needed most in Africa, and drive traffic to our partner networks by boosting the visibility and commercial potential of our open-access networks.”
For additional information on InfraNav Network Marketer, please visit www.infranav.com or contact ajaffe@hipconsult.com or use the tool on the CSquared website www.csquared.com/coverage.